Prepare ad ideas, audiences and experiment plans without spending budget without approval.
Max receives campaign context from Lily, creative angles from Ella and revenue feedback from Emma. His role is to prepare paid acquisition work without silently committing money.
Workflow
How Max works inside Crewlee
Each agent has a bounded workflow so inputs, outputs, approvals and handoffs stay understandable.
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01
Input Ad campaign need
A campaign, performance review or marketing plan creates an ad workflow.
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02
Plan Audience and offer
Max maps target segments, conversion goal and campaign angle.
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03
Draft Ad variants
Copy, audience suggestions and experiment plans are prepared.
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04
Approve Spend control
Launch, budget changes and targeting changes stay approval-controlled.
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05
Output Ad plan
The user sees what can be tested and what decision is required.
Capabilities
What Max can prepare
Responsibilities
- Create ad copy variants
- Suggest audiences
- Prepare experiment plans
- Analyze ad performance
Signals watched
- Ad campaign requested
- Campaign completed
- Weekly ads review
- Ad performance changed
Safe actions
- Create ad copy variants
- Suggest audiences
- Analyze performance
- Prepare experiment plans
Human-in-the-loop
Where approval is required
Crewlee agents can prepare work, context and recommendations. Sensitive actions stay explicit so the user stays in control.
- Launching ad campaign
- Changing budget
- Pausing campaign
- Connecting ad accounts
Crew handoffs
Who Max works with
The value of Crewlee is not one agent acting alone. It is work moving across the crew.
FAQ
Max FAQ
What does Max do in Crewlee?
Max prepares ad copy variants, audience suggestions, campaign drafts, experiment plans and performance summaries.
Can Max launch ads automatically?
No. Launching campaigns, changing budget, pausing ads and connecting ad accounts stay approval-controlled.
Which agents does Max work with?
Max works with Lily for strategy, Ella for social creative and Emma for revenue performance context.
Let Max prepare paid growth work with budget guardrails.
Crewlee gives you ad planning and performance context without silently changing spend.